About · Heno
A small studio for big, cinematic ideas.
Heno is a London-based creative studio working at the intersection of culture, brands, and digital products. We build worlds around ideas — from underground music campaigns and streetwear labels to speculative SaaS platforms and public campaigns.
Every project starts the same way: story first, visuals second, systems always. The work has to look good, feel true, and scale when it needs to.
What we do
We design worlds around ideas — not just single assets.
Heno operates across four specific lanes. Each project is designed to move the needle from a "moment" to a "movement."
Pillar · Digital Product
Product & Platform Design
From concept CRMs like Naybr to marketing sites and dashboards, we design clean, cinematic interfaces built on real product logic — not just Dribbble shots.
Pillar · Brand & Motion
Brands built to move
Concept labels like Clyr start with a name, then grow into full visual systems, drop stories, and motion-led worlds. Every logo decision considers how it plays in video, feed, and street.
Pillar · Identity & Rollout
Campaign systems for music & culture
For projects like Fakemink — London Saviour (Reimagined), we treat each release like a full campaign: posters, social packs, streaming visuals, and rollout strategy that feels as considered as the record.
Pillar · Campaign & Experience
Turning ideas into experiences
Concepts like THIRDSPACE explore how campaigns, spaces, and community overlap — from posters and landing pages to speculative pavilions and pop-up experiences.
How we work
Simple process. Serious thinking.
No bloated decks. No mysterious “magic”. Just a clear path from idea to execution, with space for experimentation where it actually matters.
01 · Listen
Context first
We map the story, stakes, and audience. What’s really happening? What has to change?
02 · Design
World-building
We explore directions in words, visuals, and structure — not just moodboards but systems.
03 · Build
Make it real
We produce the things that matter: UI, key art, rollout packs, layouts, and motion direction.
04 · Launch
Refine & repeat
We help you launch with intention — then document, refine, and turn it into a repeatable playbook.
Visual layer
Place for studio imagery, BTS, or collage.
Swap these placeholders for real images — studio stills, campaign posters, UI screenshots, or behind-the-scenes frames that say "this is how we work" without needing a paragraph.
What we believe
Design should feel as human as the people it speaks to.
Culture first
We pull from music, fashion, and everyday London — not just design blogs — so the work feels lived-in, not generic.
Systems over one-offs
A good poster is nice. A reusable campaign system is better. We're always thinking about the version after this one.
Clarity over noise
Whether it's UI or rollout, people should know where to look and what to do in a second. Clarity is a design flex.
Next step
Got a project that needs a world built around it?
Whether it's a single, a drop, a product, or a campaign brief, Heno can help shape it into something cohesive, cinematic, and usable.