Case Studies
Selected Impact
We don’t just build assets; we build momentum. Explore how we combine story-driven creative with system-minded strategy to turn concepts into high-growth digital reality.
Naybr — Empowering Local Business at Scale
SaaS Platform · Institutional Concept
Creative Direction, UX System, Product
Redefining business software for the community. Naybr provides London’s independent shops with a lightweight, CRM—replacing manual spreadsheets with intuitive, data-backed clarity.
THIRDSPACE — A Campaign for Modern Connection
Creative Direction · Concept Campaign
Campaign Strategy, Creative Direction, Spatial Identity
A speculative campaign exploring youth loneliness and real-world connection — built around the idea of ‘third spaces’ as modern hubs for belonging, conversation, and culture.
Clyr — Building a Cultural Streetwear Brand
Brand & Motion · Concept Label
Naming, Brand Identity, Motion-Led Art Direction
A concept streetwear label that merges minimal silhouettes, cinematic visuals, and campaign thinking — showing how Heno builds a brand world from name to drop strategy.
Fake Mink — London Saviour (Reimagined Rollout)
Identity & Rollout · Music Campaign (Spec)
Visual Identity, Campaign System, Rollout Design
A reimagined campaign for ‘London Saviour’ — treating the record like a full world: posters, streaming visuals, merch, and rollout structure rooted in faith, grit, and glow.