Pillar · Digital Product
Type · Concept / SaaS Design
Lane · Institutional / Commercial
Naybr CRM — Scalable Platform for Local Businesses
💡 Overview
Naybr CRM is a concept platform designed to help high-street businesses modernise their operations — from sales and customer tracking to digital outreach.
Built as a modular, scalable CRM, Naybr empowers small teams with enterprise-level tools — without the complexity or price tag.
Designed by Heno, this project explores how thoughtful UX, visual clarity, and scalable infrastructure can help communities grow stronger through smarter business.
Objective: To show how Heno bridges creativity and technology — building digital products that are intuitive, human, and scalable for real-world impact.
Services
Product Design
UX / UI
Creative Direction
Focus
SaaS Dashboard
Design Systems
Scalability
Platform
Web · Desktop-first
Responsive-ready
Tools
Figma
Framer (concept)
🧩 The Challenge
The problem isn't a lack of tools—it’s a lack of integration. High-growth businesses are currently forced to choose between rigid enterprise platforms that kill creativity or lightweight apps that break under the pressure of scale. This "complexity tax" stops local legends from becoming regional icons.
How do we design a CRM that feels as intuitive as a social feed but carries the weight of an institutional database?
🔧 The Approach
We moved away from the "one-size-fits-all" model. Naybr was architected on a modular framework that adapts in real-time. Whether it's a single flagship store managing high-value relationships or a commercial district managing 200+ vendors, the system scales horizontally—adding layers of analytics and automation only when the business is ready.
Core Design Principles
- Simplicity first — zero learning curve, clean UX.
- Scalability by design — modules unlock with growth.
- Community-driven — built to connect local businesses under shared insights.
- Accessibility — inclusive typography, high-contrast-friendly, responsive layouts.
🖥 Product Design & UX System
The UI is built on a Modular Block System, ensuring the dashboard remains clean even as data density increases.
- Dashboard Overview — daily snapshot of sales, new customers, retention rate, and current campaigns.
- Customer Management — clean card-based system for profiles, loyalty data, and visit history.
- Outreach Module — built-in email + SMS templates for promotions and feedback loops.
- Analytics Layer — simple charts and exportable reports, ready for Google Sheets or internal tools.
Visual Language: A muted off-white base UI provides a sophisticated, minimal canvas. Orange accents are used strategically to signal innovation and energy. The interface is anchored by Inter and Space Grotesk typography, supported by thin-line geometric icons to maintain a professional, high-end feel.
2,847
Total Customers
94.2%
Satisfaction Rate
$127K
Monthly Revenue
342
Active Deals
| Customer | Contact | Status | Value | Last Contact | Actions |
|---|---|---|---|---|---|
SM Sarah Martinez | sarah@business.com (555) 123-4567 | active | $12,400 | 2 days ago | |
JC James Chen | james@store.com (555) 234-5678 | pending | $8,200 | 5 days ago | |
EW Emma Williams | emma@shop.com (555) 345-6789 | active | $15,800 | 1 day ago | |
MB Michael Brown | michael@biz.com (555) 456-7890 | active | $9,600 | 3 days ago | |
LA Lisa Anderson | lisa@company.com (555) 567-8901 | inactive | $5,200 | 14 days ago |
🧭 User Flow & Experience Journey
- 1. Onboarding Flow — three-step setup: Your Business → Your Team → Your Goals.
- 2. Day-to-Day Dashboard — key metrics upfront, intuitive navigation, friendly microcopy.
- 3. Growth Mode — unlock advanced modules like automations and inventory as needs evolve.
- 4. Community Hub (Future Vision) — optional network where businesses share insights, events, and resources.
Vision Preview — Future Expansion Concepts
A forward-looking perspective of how Naybr scales into community, borough, and institutional infrastructure.
🌍 Extended Vision: Scaling Beyond Small Business
Naybr’s true power lies in its Institutional Lane. While it begins at the storefront level, its architecture is built for district-wide and city-level deployment.
By maintaining a unified data language, the same system tracking a café’s regulars can scale to power the economic-health dashboard of a local council or a commercial franchise network. It transforms a simple CRM into a vital piece of urban infrastructure.
Potential partners: local councils, government innovation teams, chambers of commerce, and business improvement districts.
Naybr CRM — Local to Borough-Wide Scalability
Built for small business, ready for borough-scale impact. Naybr CRM starts lightweight for local traders, cafés, and independents — but its modular architecture seamlessly scales to power engagement strategies for entire boroughs and districts.
Growth Pathway
Organic expansion without fragmentation or complexity.
Local
Individual businesses, local traders, micro-operators.
Regional
District networks, BIIDs, chambers, local clusters.
Institutional
City-wide infrastructure for councils and government.
Council View
Borough Engagement Dashboard
Active Businesses
847
Across 16 districts
Engagement Touchpoints
2,341
Last 30 days
Business Sentiment
87.4%
Positive
District Activity Breakdown
Modular & Interoperable
Every feature extends seamlessly — customer profiles scale to economic-health dashboards. The same tools tracking café relationships power borough-wide engagement strategies.
Same interface, expanded capabilities.
Built for Partnership
Designed for councils, BIDs, chambers of commerce, and innovation teams seeking cohesive data environments where micro-activity informs macro-planning.
Local Councils · BIDs · Innovation Labs · Cultural Venues
Naybr for Business · Naybr for Boroughs
From local to institutional — one platform, infinite scale. Building community through smarter business.
🚀 Outcome / What It Shows
Naybr CRM demonstrates Heno’s Digital Product capability — merging creative design with technical reasoning to produce usable, scalable software.
It’s more than a UI — it’s an ecosystem built around people, not processes. Clean, modular, and empathetic, Naybr reframes what business software can feel like when designed with community at its core.
Why it fits the Digital Product pillar:
- UX / UI thinking — clear, accessible, modular design system.
- Scalability — from café-level operations to council-wide infrastructure.
- Storytelling — growth framed through community and local impact.
- Technical narrative — product logic, modular architecture, and future vision.
- Professional appeal — reads well for SaaS clients, institutional tenders, and product teams.